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HOMEPAGE REDESIGN| ZOUK
About Brand
Zouk is a Mumbai-based lifestyle brand that offers vegan and cruelty-free bags and wallets, blending Indian aesthetics with modern functionality. Founded in 2016, it has served over 10 lakh customers and upholds a "Proudly Indian" identity. The brand has recently expanded into luggage and opened several offline stores.
Brief
Zouk's website homepage was redesigned with a mobile-first approach to enhance user experience and engagement. The revamp focused on intuitive navigation, faster load times, and visually appealing layouts optimized for smaller screens. Key updates included streamlined product discovery, enhanced CTAs for better conversions, and a responsive design ensuring seamless browsing across devices
Backgroung Research
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Design Process
I analyzed the current flow of the Zouk website to understand user navigation, engagement patterns, and potential areas for improvement. The homepage follows a standard e-commerce layout with a hero banner showcasing key products, followed by category highlights and promotional sections. The navigation bar provides access to product collections, but certain elements could be optimized for better discoverability and conversion. The user journey from landing to checkout is functional but can be enhanced with a more intuitive structure, improved CTAs, and a mobile-first approach for a seamless experience
User Journey
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Wire Frames
Scope
Research & Analysis
Conduct competitor analysis to identify industry trends and best practices along with evaluating current homepage performance, user behavior, and pain points.
UI/UX Strategy & Wireframing
Develop wireframes with a mobile-first approach to enhance responsiveness. Optimize navigation, CTAs, and content hierarchy for improved user flow and ensure a visually cohesive and engaging layout aligned with brand identity.
Visual & Content Design
Redesign banners, hero sections, and key elements for a refreshed look. Enhance imagery and typography to boost engagement and readability and align design with marketing goals, highlighting key products and offers.
Performance Optimization
Improve load speed by optimizing images and assets. Ensure seamless responsiveness across devices and screen sizes.
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