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APEEL| BRAND IDENTITY
Brief
Designing a logo and identity for a hypothetical brand named Apeel a modern, luxurious men’s undergarment brand centered on
self-expression, inclusivity, and empowerment.
Brief
Zouk's website homepage was redesigned with a mobile-first approach to enhance user experience and engagement. The revamp focused on intuitive navigation, faster load times, and visually appealing layouts optimized for smaller screens. Key updates included streamlined product discovery, enhanced CTAs for better conversions, and a responsive design ensuring seamless browsing across devices
Color Pallet
#343D97
#B4D234
#B32024
#EC1683
#E1DFD8
Target Audience
Men aged 25-45 seeking premium, comfortable, and expressive intimate wear.
Promise -Out-of-the-box lingerie that appeals to everyone, but is curated specifically for the male form. Comfort and being in your own skin is all we promote through this line of classy and never seen before initimate wear.
Purpose -To fill the gap in the market where various materials and designs are not used in initimate wear for the male bodies. A new age idea is explored in hope that lingerie becomes a common term, that is not used just for women.
Scope
Logo Design
Creating a modern, clean, and luxurious logo that reflects the brand's core values of self-expression, inclusivity, and empowerment.
Brand Identity Development
Defining a cohesive visual identity (color palette, typography, and imagery).
Establishing brand guidelines for consistent application across platforms.
Visual Tone and Imagery
Have customers review you and share what they had to say. Click to edit Defining a consistent visual style for photography, graphics, and content to reflect the brand’s luxurious and empowering essence.and add their testimonial.
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